The Technology 0f Modern Business Communication

Communication is needed for decision making, co-ordination, control and planning. Communication is required for processing information in the accounting department, finance department, personnel department, establishment of public relations, sales department, market research, production department, purchase department etc. Communication with the government, shareholders and prospective investors, customers etc. is also required for the day to day functioning of the business concern. Conventional process of communication is not sufficient to meet the multidimensional needs of the business enterprises. So, the need of modern communication technology emerges to meet the desired need of modern business enterprises. Worldwide communication has been facilitated by the electronic transmission of data which connects individuals, regardless of geographic location, almost instantly.

Modern communication technology depends upon computer which is a device made up of electronic and electromechanical components. Successful organization needs the approach to management, coupled with the ability to effective participation in the analysis, design, implementation and utilization of computer based system information (MIS) to provide informational support to the managerial functions of an organizations.

There a number of communication channels representing both the wide range of possible uses of data communication industry. Examples of such technologies are-telephone lines, switched lines, coaxial cables, optical fiber transmission, microwave transmission, infrared transmission, laser transmission, radio transmission, satellite transmission etc. Oral or voice media in electronic forms includes-voice mail, audio tape and video tape, tele-conferencing and video-conferencing, close circuit television, instant message etc. Written media in electronic forms includes-e-mail, faxing, computer conferencing (with groupware), web sites etc.

Samuel Greenguard stats that new technologies are changing not only the way we communicate but also the way to work. The use of internet and other technologies such as E-mail, voice mail, faxes etc. introduce effective organizational communication for business enterprises. Company faces communication challenges as a result of these new technologies.

Communication appears as a matter of few seconds. Now we can use Internet which is accessible to individuals companies, educational institutions, government agencies and other institutions all over the world. It links thousands of smaller computer networks and millions of individual computer users at home and abroad. The most widely used of internet is the World Wide Web (WWW) which enables the users to search for graphics, text, audio and video files. The subscribes need web browse software such as Netscape Navigator or Microsoft’s Internet Explorer- to search Web Pages. The home page of website is the primary screen user’s first access while visiting a site. Each page in the website is identified by a unique address known as Uniform Resources Locator (URL).