Mass communication is a special kind of social communication involving distinctive characteristics of the audience, the communication experience and the communicator. The term ‘Mass’ means large or huge people. When communication occurs between large people it is defined as mass communication. But such definition is not all. Actually mass communication is a process through which a message is widely circulated among the persons who are far and away from the source. For mass communication, a large number of audiences, some intermediary channels and vast boundaries of space are required. So, mass communication is a process of communicating with general people quickly at a time through the use of various channels like radio, television or newspaper etc.
Mss Communication is the process of sending message to a large number of heterogeneous audiences at a time by using some media. It processes all the features of great communication. But there some unique characteristics of mass communication (1. Micro and Macro Mass communication 2. Capitalistic and Socialistic Pattern of Mass communication).
SCOPE: Basically technological advancement has tremendously enhanced the scope of mass communication. It is much extensive. Areas covered by such communication are highlighted below:
Trade and commerce
Social affairs
Human resources management
Political affairs
State affairs
International affairs
Education
Advertisement of products and services.
Mass communication conveys important matters to mass people. There are some worth mentionable purpose of mass communication. A communicator has several objectives or purpose in his mind to achieve through mass communication. The following are the notable purpose of mass communication:
To achieve
To inform
To raise public opinion
To grab the market
To play diplomatic role
To entertain
To face emergencies
To solve employee problems
To explain public policy
To implement educational program
To socialization
At a present mass communication is used for transmission of news or information in a board way. It has a tremendous influence on political, economical and social environment. Its importance is massive in our life and therefore it has been introduced as the public communication departments in various universities to open the door for studies in the field of communication. Now a day’s students are taking the mass communication as a profession and the challenge of reality.
For Australian companies, acquiring their 1800 numbers from an Australian telecom company of their choice is an indicator of how important mass communication is for them.
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