Communication in Modern Business

          Communication is one of the most important facilitators of modern business. In its broadest sense, the important of modern business is to effect change, to influence, action toward the welfare of the organization. Hency said, ‘Communication is essential in business, in govt., military organizations, hospitals , schools, committees, homes, anywhere people deal with one another’. The importance of communication in modern business may be stated as follows:

Communication transmits the leader’s ideas and opinions to the followers. Think about political leaders who lead and guide the people for the betterment of the society or to fulfill any specific purpose.

It helps to move ideas and information from one person to another person. It can develop a chain of understanding through two way communication. If there exists no communication media, technique or process then there would be no sharing of any idea or information.

It helps the manager to obtain data for decision making, to assist in searching problem, and to know what actions are needed. Therefore communication acts like a store house where data, idea or information are available to deal with.

Communication helps in all managerial functions, such as planning, organizing, directing, motivating and controlling. It serves as a fuel to managerial operation and function. Therefore, communication makes a chain between past, present and future and helps for effective performance.

Communication helps in decentralization of authority and delegation of responsibility to right person. Through downward communication, superior delegates authority and responsibility to the subordinates. Proper assignment of job and division of lab our call for better output.

It helps to improve managerial competence and efficiency. As we know, managers are use Various techniques or tools to command or control over resources. Continuous tracking is possible in terms of communication.

Efficient communication attempts to minimize time and cost in case of exchange of information. If any message is required to be communicated to thousands of people then we have to think about Newspaper, Television or Radio which are strong media for communicating any message around the globe.

It acts as a basis of information to each department and helps the employees to perform their respective jobs. So, any action to be taken requires a basis and communication between organizations or within organizations provides such basis.

Human Resources are required, trained and motivated through effective communication. Recruitment involves circular by the organization towards general people. Then interested candidates apply and on the basis of their merit, they are recruited by the respective organization and transformation according to their skillness. The whole activities involve verbal or non verbal communication.   

Managers provide incentives to motivate their subordinates and maintain strong invisible chain. Motivation is based on situation and therefore what should be the way of motivation required judgment by the superior. The perfect motivation towards right person involves effective communication.  

The management can create cordial relations with govt, customers, creditors, shareholders, regulatory bodies, trade unions and the society as a whole. Communication ensures sound relations.

From the above description, if appears that communication plays a vital role in modern business. Basically communication is a means not an end. It makes possible the organization activities and serves as the lubricant for its smooth operation.